How and When Your Brand , Should Comment on , Social or Political Issues.<br />In recent years, many brands have <br />stepped into the socio-political arena <br />to support broad issues. .<br />In recent years, many brands have <br />stepped into the socio-political arena <br />to support broad issues. .<br />But 'Newsweek' reports that many companies have miscalculated when it comes to fighting injustice.<br />But 'Newsweek' reports that many companies have miscalculated when it comes to fighting injustice.<br />Here are some expert tips on <br />how to gauge when your company should <br />comment on a political or societal issue.<br />Don't forget your , target audience. , This is a constant variable that should be <br />a top consideration when it comes to <br />supporting issues or causes as a brand.<br />Don't forget your , target audience. , This is a constant variable that should be <br />a top consideration when it comes to <br />supporting issues or causes as a brand.<br />Stick to your , brand ethos. , Make sure that your messaging and your <br />ethos align with your target demographic.<br />Losing sight of your audience or ethos could result in ostracizing a loyal customer base and <br />damaging your company's bottom line.<br />Be consistent. , Check any stances your company <br />might have publicly held in the past.<br />It is critical to determine whether your current cause aligns with what your company has previously pushed.<br />Authenticity matters. , Make sure that your company only comments <br />on an issue that it genuinely stands behind.<br />According to 'Newsweek,' the bottom line is <br />a laser focus on your company's goals while still<br />working toward a more just and unified society
