Walmart Enters Metaverse , With Roblox.<br />Walmart Enters Metaverse , With Roblox.<br />CNN reports that on Sept. 26, Walmart announced that it's launching two immersive experiences with the online platform.<br />CNN reports that on Sept. 26, Walmart announced that it's launching two immersive experiences with the online platform.<br />The first experience, "Walmart Land," <br />will include Netflix trivia with <br />Noah Schnapp of 'Stranger Things.'.<br />The first experience, "Walmart Land," <br />will include Netflix trivia with <br />Noah Schnapp of 'Stranger Things.'.<br />"Walmart Land" will also have a <br />virtual dressing room and music festival.<br />"Verch" for avatars will be sold and match real merchandise at physical Walmart locations.<br />The second experience is called <br />Walmart's Universe of Play.<br />It will feature immersive games with characters <br />from popular toy products such as Paw Patrol.<br />It will feature immersive games with characters <br />from popular toy products such as Paw Patrol.<br />The retailer said its intention is to target the next generation of consumers.<br />William White, Walmart's chief marketing officer, acknowledges that consumers are spending "loads of time" on Roblox, which the retailer seeks to capitalize on.<br />William White, Walmart's chief marketing officer, acknowledges that consumers are spending "loads of time" on Roblox, which the retailer seeks to capitalize on.<br />CNN reports Roblox is a metaverse leader that was valued at $45 billion when it debuted on Wall Street last March.<br />CNN reports Roblox is a metaverse leader that was valued at $45 billion when it debuted on Wall Street last March
