Adidas Ends Partnership , With Kanye West.<br />Adidas Ends Partnership , With Kanye West.<br />Following the recent controversy brought on by Ye's antisemitic comments on social media, Adidas has cut ties with the rapper.<br />Following the recent controversy brought on by Ye's antisemitic comments on social media, Adidas has cut ties with the rapper.<br />The company issued a statement on Oct. 25, saying that it “does not tolerate antisemitism and any other sort of hate speech.”.<br />Adidas also called Ye's comment's <br />“unacceptable, hateful and dangerous” and said they contrasted the company's “values of diversity <br />and inclusion, mutual respect and fairness.”.<br />Adidas and Ye first started collaborating in 2013, with the company calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”.<br />Adidas and Ye first started collaborating in 2013, with the company calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”.<br />But their relationship has become strained over the years, and in October the partnership was put under review after Ye wore a “White Lives Matter” shirt.<br />But their relationship has become strained over the years, and in October the partnership was put under review after Ye wore a “White Lives Matter” shirt.<br />CNN reports that the phrase is categorized as a <br />“hate slogan” by the Anti-Defamation League.<br />It is often used by white supremacists <br />such as the Ku Klux Klan.<br />Anti-Defamation League CEO <br />Jonathan Greenblatt <br />commended Adidas for its action.<br />It illustrates that antisemitism is unacceptable and creates consequences. Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants, Jonathan Greenblatt, Anti-Defamation League CEO, via CNN.<br />In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have <br />no place in society, Jonathan Greenblatt, Anti-Defamation League CEO, via CNN.<br />Last week, 'Vogue' and Balenciaga <br />also cut ties with Ye
