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Britannia Has Entered Into A JV With Bel Group To Dominate The Cheese Segment In India

2022-12-02 87 Dailymotion

Britannia Industries Ltd. has firmed up plans to replicate its biscuit template to dominate the mid-to-premium cheese segment in India. <br />The cookie giant, which entered into a joint venture agreement with French cheesemaker Bel Group last week, expects its cheese business to touch Rs 1,250 crore in five years' time—a five-fold jump from its current turnover.

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