in this video: <br />Shah Rukh Khan's First Comments After 'Pathaan' Controversy Erupts <br />#pathaan,#pathan,#pathan song,#pathaan controversy,#pathan controversy,#pathan film controversy,#boycott pathan,#boycott pathaan,#pathaan film controversy,#pathan movie,#pathan trailer,#pathan boycott,#pathaan trailer,#boycott pathaan movie,#pathan deepika bikini controversy,#pathan movie song,#pathaan song,#pathaan movie,#boycott pathan movie,#shahrukh khan on pathaan controversy,#film 'pathaan' controversy,#srk controversy,#pathan movie boycott<br /><br />Bollywood superstar Shah Rukh Khan on Thursday addressed the subject of social media toxicity and cancel culture, sending out a call for "positivity", in remarks that assume significance amid protests against his upcoming movie 'Pathaan'.<br /><br />"The collective narrative of our times is shaped by social media. Contrary to the belief that social media will affect cinema negatively, I believe cinema has an even more important role to play now," he said at the opening of the 28th Kolkata International Film Festival (KIFF).<br /><br />"Social media is often driven by a certain narrowness of view that limits human nature to its baser self. I read somewhere that negativity increases social media consumption and thereby increases its commercial value as well. Such pursuits enclose the collective narrative, making it divisive and destructive," Mr Khan said.<br /><br />"We haven't been able to meet for a while, but the world is becoming normal now. We are all happy and I am the happiest. And I have no qualms in saying, that no matter what the world does, me and you, and all positive people in the world are ALIVE," he added.<br /><br />The remarks come amid attacks on his next release 'Pathaan' by right-wing social media users backed by some leaders of the BJP, which governs at the centre - in the second such vitriolic campaign against a Muslim movie star after Aamir Khan's 'Laal Singh Chaddha' earlier this year.
