BTS’ Jimin Appointed , Dior Global Brand Ambassador.<br />Dior made the announcement <br />via social media on Jan. 16.<br />The House <br />is thrilled to <br />announce @J.M <br />from #BTS as <br />new Dior global <br />ambassador. , Dior, via Instagram.<br />Pictured here in a <br />colorful look from <br />#DiorSummer23, <br />the singer is now <br />lending his image <br />to creations from <br />Artistic Director of <br />Dior men’s collections, <br />@MrKimJones, Dior, via Instagram.<br />The announcement went on to say <br />that Jimin "exemplifies the timeless <br />spirit and singularity of Dior.".<br />According to Reuters, consumers in <br />South Korea spend an average of <br />$325 per person each year on luxury items.<br />That's reportedly the highest global figure <br />for personal luxury goods.<br />Dior has been expanding its presence <br />in South Korea, hosting a show in the <br />country last year for the first time.<br />Dior has been expanding its presence <br />in South Korea, hosting a show in the <br />country last year for the first time.<br />Previously, Pietro Beccari, CEO of Christian Dior Couture, said the company is <br />"forging new powerful ties" with South Korea.<br />Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.<br />Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.<br />Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk
