Google Faces Antitrust , Lawsuit for Alleged Digital , Advertising Dominance.<br />On January 24, the United States Justice <br />Department, along with eight states, <br />filed an antitrust suit against Google. .<br />On January 24, the United States Justice <br />Department, along with eight states, <br />filed an antitrust suit against Google. .<br />'Time' reports that the suit aims <br />to smash the tech giant's alleged monopoly <br />on the online advertising ecosystem. .<br />The suit argues that Google's control of online <br />advertising presents a hurtful burden to advertisers, <br />consumers and even the U.S. government.<br />According to the government, Google has asserted <br />its dominance through neutralizing or eliminating <br />rivals and forcing advertisers to use its products.<br />While speaking at a January 24 press conference, <br />Attorney General Merrick Garland said, , “for 15 years, Google has pursued <br />a course of anti-competitive conduct.”.<br />According to Garland, Google's efforts have halted <br />the rise of rival technologies and manipulated <br />the mechanics of online ad auctions.<br />First, Google controls the technology used <br />by nearly every major website publisher <br />to offer advertising space for sale. , Merrick Garland, United States Attorney General, via 'Time'.<br />Second, Google controls <br />the leading tool used by advertisers <br />to buy that advertising space, Merrick Garland, United States Attorney General, via 'Time'.<br />And third, Google controls the largest <br />ad exchange that matches publishers <br />and advertisers together each <br />time that ad space is sold, Merrick Garland, United States Attorney General, via 'Time'.<br />'Time' reports that the suit <br />was filed in federal court <br />in Alexandria, Virginia.
