January is the time of year where gym floors are dominated by people embarking on new year goals, splurging on memberships, subscriptions, and state of the art equipment in a bid to become the ultimate fitness fanatic. <br /><br /> <br /><br />But despite kick starting this year with the best intentions, Over 2.3 million UK adults have already given up on their 2023 new years resolutions<br /> <br /><br />But despite starting the year with the best intentions, a quarter of people admit to giving up on their New Year’s fitness related goals in previous years before the end of January - with 4 in 10 acknowledging that their fitness targets won’t have the longevity to last until the summer.<br /><br /> <br /><br />New data shows that over 40% of people admit to having wasted money on gym equipment or subscribing to a gym membership that they use less than they anticipated. Two-thirds (64%) admit to wasting £153.70 a year on both fitness equipment and gym membership – totalling almost £4 billion wasted each year across the entire UK.<br />
