Michael Jackson's former bodyguard claims he was ignored by staff at a Ferrari showroom because he was wearing a tracksuit – despite being prepared to blow £500K.<br /><br />Multi-millionaire Matt Fiddes, 43, visited the Dick Lovett car dealership in Swindon in Wiltshire on Saturday hoping to buy two new posh motors for him and his wife.<br /><br />But he said they were left wandering around for 20 minutes while sale staff ignored them before wife Moniqe, 29, got fed up and asked for help.<br /><br />Matt, who was Michael Jackson’s former bodyguard and is worth £120million, said he could have bought every car in the showroom but left empty handed.<br /><br />He said once staff recognised him they were ‘all over him like a rash’ but he had already made up his mind to buy elsewhere. <br /><br />Matt, who lives in Tiverton, has previously bought a Ferrari 360 Spider from the garage when he was 29 and went in again after taking an event in Swindon that weekend. <br /><br />But claims staff might have assumed he was a time waster because he was wearing a tracksuit - and the dealership lost a huge sale because of it. <br /><br />Matt, who made his millions with a string of martial arts schools, said: “I wanted to treat myself to a new supercar and I thought I would get my wife one too.<br /><br />“I went in because I was in the area and I have had cars from them before – I bought a 360 Spider from the garage when I was in 29.<br /><br />“I walked in right past everyone and was ignored. <br /><br />“We wandered around for about 20 minutes before my wife said this is ridiculous and went over to one of the salesperson and said my husband wants to buy a car.<br /><br />“Then two sale people were all over me like a rash but by that point I was already thinking I would buy one elsewhere.<br /><br />“I don’t dress up a lot, I’m in track suits 99.9 per cent of the time because I am a fitness guy, that’s who I am.<br /><br />“To be fair to them they probably have a lot of time wasters who just turn up, take a few pictures in the cars and then leave.<br /><br />“I think they saw me in the tracksuit and probably assumed that’s what I was doing.<br /><br />"I could have understood if they had been busy, but we were the only ones in there.<br /><br />“If I have turned up in a suit and tie or been 20 years older it probably would have been a different story or if I had walked in with Michael Jackson back in the day.<br /><br />“I was prepared to blow between £400,000 and £500,000 on two cars.<br /><br />“It’s a lesson in why you shouldn’t prejudge people because they lost the sale of two cars.<br /><br />“I could have bought all the cars in the show room.<br /><br />“It’s human nature to prejudge people but salespeople should know better and be trained not to do that, you never know what someone has in their bank account.<br /><br />"In sales you should be taught to treat everyone the same."<br /><br />Adrian Burke, experience manager at Dick Lovett, said: "I can confirm that Mr Fiddes visited our dealership on Saturday.<br /><br />"Upon arrival, Mr Fiddes was initially greeted by our Showroom Host, and following a brief delay due to high levels of showroom traffic, one of our Sales Team spoke to him about a selection of our Ferrari Approved range of cars.<br /><br />"Dick Lovett prides itself on maintaining a consistently high level of customer service for anyone who visits our showroom, regardless of their appearance or clothing."
