Eager customers camped outside the Royal Exchange in central London hoping to get their hands on Swatch and Omega’s latest celestial collaboration when it launched on Tuesday, 7 March.<br /><br />Footage shows shoppers gathering outside the City building even as temperatures dropped to lows of 3 degrees waiting to buy the Mission to Moonshine Gold watch.<br /><br />Some even donned sleeping bags and brought camping chairs as they prepared for a long wait.<br /><br />According to Swatch, the timepiece was only available for one day.
