A man has died after reportedly being attacked for his designer watch during a broad daylight robbery at a shopping precinct. <br /><br />Emergency services were called to the Heath Way, in Shard End, Birmingham, after the victim was found in a critical condition at 2.55pm on Wednesday (15/3).<br /><br />Paramedics began administering life support to the man but he was confirmed dead at the scene as horrified families with children looked on. <br /><br />Witnesses said the victim, believed to be aged in his 50s, was attacked with a hammer or another weapon for his Rolex watch outside the row of shops. <br /><br />One onlooker, who wished to remain anonymous, said: "A 50-year-old bloke has been attacked with a hammer or something similar for his Rolex. <br /><br />"It was crazy, there were helicopters overhead and dozens of police and ambulances. All this was happening at the end of the school day.<br /><br />"There were kids around, its terrible. A blue ten has since been set up. It doesn't look good."<br /><br />West Midlands Ambulance Service said two ambulances, a paramedic officer and the Midlands Air Ambulance were sent to the scene. <br /><br />A service spokesperson said: "We were called at 2.55pm to an incident on Heath Way, Shard End, Birmingham. <br /><br />"Two ambulances, a paramedic officer and the Midlands Air Ambulance from Cosford attended the scene.<br /><br />"Upon arrival, we found a man in a critical condition. Ambulance staff immediately began administering advanced life support to him.<br /><br />"Unfortunately, it became clear that nothing more could be done to save him and he was confirmed deceased."<br /><br />West Midlands Police only confirmed they were responding to 'an incident' and have released no further details since Wednesday evening. <br /><br />A force spokesperson said: "We currently have officers at shops in Heath Way in Shard End while we respond to an incident. <br /><br />"There is a cordon in place and we’ll provide more information when we have a fuller understanding of what has happened."
