A group of lads have swapped weekend hangovers for running and cold plunges in lakes.<br /><br />Every Saturday instead of boozing the group take on runs up to 10k, hill sprints and always finish off with a cold plunge in a lake.<br /><br />Member Harrison Hide, 27, says the group allows "social interaction without having to destroy your health like usual - drinking and going out."<br /><br />Harrison returned to Norwich, Norfolk, after spending four years working as a banker in New York City, New York, USA.<br /><br />When living in New York, Harrison used to go out drinking nearly every night of the week while entertaining clients.<br /><br />So when he returned to England to open a wellness hotel, he decided to focus his health and give up alcohol.<br /><br />Harrison said: "Following my exit from Wall Street and moving back to Norfolk to open a wellness hotel.<br /><br />"It was crucial that I found some structure that allowed me to stay focused but also get back into a healthy lifestyle."<br /><br />Harrison started doing cold plunges with his brother, where they met like-minded people.<br /><br />From then on, the group started to grow.<br /><br />Each week someone invited a friend and now more than 30 men take part in the weekend runs.<br /><br />He said: "Me and my brother had already been getting into cold plunges because we're going to have some at our wellness hotel.<br /><br />"So we started getting in the lake near our house.<br /><br />"We knew a group of people that were also doing a similar thing so we started running and cold plunging with them most mornings.<br /><br />"100% conversion rate. Once someone tries the run and cold dip once, they're hooked and are looking forward to the following week."<br /><br />The group brings together like-minded people in the area to do something productive with their weekends, gaining benefits beyond fitness.<br /><br />Harrison added: "There is a sense of community! A group of people who care about their health.<br /><br />"Not only does it allow you to meet like-minded people, but mental and physical fitness are also paramount to success."<br /><br />The group is of mixed ability and each week members get closer to meeting their fitness goals.<br /><br />They also plan on taking part in group events like hiking and the obstacle course and mud run Tough Mudder.<br /><br />"We're looking to do some group events like Tough mudder, hiking & running relays," he said.<br /><br />"Also summer is coming up so we'll have to make some plans to make it down the ocean for a beach run because the river will be too warm for a cold dip soon."
