The favourite ways Brits 'find themselves' include a digital detox, daily empowerment and travelling the world.<br /><br />A study of 2,000 adults found most Brits have never been on a ‘journey of self-discovery’ and almost half (47 per cent) haven’t completely come to terms with who the real 'them' is yet.<br /><br />And only 28 per cent are content with their lot in life, research by Tourism New Zealand revealed.<br /><br />Of those who are, or have been on such a pursuit, a whopping 83 per cent say it was a success.<br /><br />But more than a third (34 per cent) say travelling abroad would improve their chances of finding themselves.<br /><br />More than half of those (55 per cent) said they’d like to get the opportunity to experience an entirely different culture - expanding their horizons in the process.<br /><br />Others think ditching alcohol, taking up yoga and meditation, changing career path, or starting a TikTok channel, would be the best way to find themselves.<br /><br />Nonetheless, 76 per cent believe it is important to understand yourself - with the aim of building self-confidence, the number one reason for doing so (51 per cent).<br /><br />Discovering your full-potential (45 per cent) and learning from past mistakes (41 per cent), are also incentives for self-discovery, according to [OnePoll.com] data.<br /><br />New Zealand topped the list as the place Brits feel is best to visit in order to complete a voyage of self-discovery, followed by Australia, Canada and USA.<br /><br />The study also found over a third (37 per cent) of everyone polled is keen to live life to the full, with a quarter of Brits (25 per cent) making their way through a bucket list of life goals.<br /><br />Sarah Handley, general manager, Americas & Europe for New Zealand Tourism, said: “It’s great to see that people in the UK are interested in self-discovery, with some stepping out of their comfort zones and seeking new adventures, in a bid to improve their overall well-being and self-understanding.<br /><br />‘’New Zealand has so much to offer such as diverse landscapes, unique wildlife, and a rich indigenous culture to immerse yourself in, making it the perfect destination for self-reflection.<br /><br />‘’We welcome anyone embarking on a journey of self-discovery, we hope that New Zealand provides the opportunity to truly find yourself.”<br /><br />To discover how Tourism New Zealand can help adventurers to ‘find themselves’, head to [https://www.newzealand.com/uk/campaign/ifyouseek/].
