Bud Light’s Sales Continue to Sink , Over Mulvaney Controversy .<br />NBC News reports that due to backlash from using Dylan Mulvaney, a transgender TikTok influencer, in a March Madness promo.<br />sales of Bud Light have crashed.<br />According to beer industry publication Beer Business Daily, sales for the beverage sank 28.4% in the week ending May 13.<br />That slump continues a trend from a 27.7% decline from the previous week. .<br />Most people don’t care about this issue and don’t want to get roped into a conversation, Harry Schuhmacher, Beer Business Daily editor, <br />via NBC News.<br />Therefore they're not going <br />to buy the beer, Harry Schuhmacher, Beer Business Daily editor, <br />via NBC News.<br />In a time of national debate regarding civil rights for transgender people, the promotion was lambasted by conservatives. .<br />AB InBev had worked previously with the LGBTQ+ community, including Mulvaney. .<br />Shares of AB InBev have dropped more than 10% since the promo with Mulvaney was posted. .<br />The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated, Harry Schuhmacher, Beer Business Daily editor, <br />via NBC News
