We should all be grateful to Anheuser-Busch.<br /><br />Some corporation had to show how woke marketing could cost an iconic American brand dearly in terms of its image, its sales and its market capitalization. <br /><br />Through its special beer can produced for trans-influencer Dylan Mulvaney, Anheuser-Busch, in effect, volunteered for duty.<br /><br />The CEO of General Motors didn’t really say in the 1950s that what’s good for GM is good for the country. <br /><br />Still, to paraphrase the famous misquotation of auto executive Charles Wilson, what’s terrible for Bud Light sales is good for America.<br /><br />With every viral anti-Bud Light video and 12-pack moldering on a store shelf or in a warehouse, the message is being sent to other corporations that gratuitous forays into the culture war are risky.<br /><br />Target has directly learned the same lesson with its “pride” apparel and removed some clothes and made associated displays less prominent.<br />
