A woman "soft launched" her divorce by slowly deleting her ex from her social media accounts - and says it "helped her cope with the split".<br /><br />Sierra Gonsalves, 28, started leaving hints on her social media that her marriage had ended in January 2023.<br /><br />Her two-year marriage broke down in November 2022 and Sierra slowly started deleting pictures of her husband from her Instagram and Facebook account.<br /><br />Soft-launching is a term that was used by business to slowly roll out products and it's been adopted by couples to tease people and let them know your relationship status. <br /><br />She started by not posting any pictures of him in her newest posts, not uploading any family Christmas or New Year posts and deleting her wedding photo off her page.<br /><br />Sierra also began leaving other breadcrumbs - such as posting memes about divorces, commenting on TikTok videos about break-ups and slowly removing more photos of the pair.<br /><br />The process helped Sierra come to terms with the divorce on her own timeline and meant she didn’t need to deal with an influx of questions from friends.<br /><br />Sierra then 'hard launched' her split in May 2023 with a video of the hints she had dropped over the last few months and said it was the "best way to announce a divorce".
