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Bud Light Is No Longer the Top-Selling Beer in America

2023-06-14 3 Dailymotion

Bud Light Is No Longer , the Top-Selling Beer in America.<br />Bud Light Is No Longer , the Top-Selling Beer in America.<br />Bud Light has been the most popular beer in the United States for over 20 years, CNN reports.<br />But as of May 2023, Mexican lager <br />Modelo Especial holds the number one spot.<br />Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.<br />Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.<br />Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.<br />Modelo secured 8.4% of retail beer sales, while Bud Light only captured 7.3%, according to consulting firm Bump Williams.<br />However, on a year-to-date basis, Bud Light is still the top-selling beer, CNN reports.<br />Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision <br />to partner with trans influencer Dylan Mulvaney.<br />Much of Bud Light's current decline in sales can likely be attributed to right-wing backlash over the brand's decision <br />to partner with trans influencer Dylan Mulvaney.<br />Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".<br />Greg Gallagher, vice president of brand marketing for Constellation Brands, which brews Modelo, says the beer is "enjoying an incredible run of success.".<br />Constellation wants to make the beer, <br />which dominates the Hispanic market, <br />more popular across other demographics.<br />Our growth is in maintaining that core but also bringing in non-Hispanic customers, and we’re having incredible success, Greg Gallagher, vice president of brand marketing <br />for Constellation Brands, via statement

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