YouTube Wants to Prevent Viewers , From Using Ad Blockers.<br />YouTube viewers who have ad blockers enabled have taken to social media to post screenshots of a pop-up warning issued <br />by the platform, Engadget reports.<br />The warning advises viewers that if they don't disable their ad blocker, their player will lose access to content after three videos.<br />The warning then states <br />that "ads allow YouTube to stay <br />free for billions of users worldwide.".<br />It also encourages the viewer to sign up for YouTube Premium if they don't want to see ads so that "creators can still get paid.".<br />According to a company spokesperson, YouTube is "running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.".<br />Playback will be temporarily disabled <br />"[i]n extreme cases, where viewers continue their use of ad blockers" and "ignore repeated requests to allow ads on YouTube.".<br />It's not clear how many viewers or regions are currently part of this experiment, Engadget reports.<br />YouTube has had declining ad revenue <br />for the past three quarters. .<br />If the current test proves effective, it's likely to expand to more users to compensate for those losses, Engadget reports.
