Knockoff ‘Morrisan’ store leaves shoppers in hysterics after owner adapts famous supermarket name in a cheeky attempt to pull in more customers.<br /><br />The shop, which recently opened in the centre of Manchester, shares an incredibly similar name and colour scheme to the supermarket group Morrisons.<br /><br />But instead of copying the business’s brand wholesale, the owner has craftily replaced an “o” with an “a” and shaved off an “s” from the high street chain’s name.<br /><br />He has also exchanged Morrison’s famed logo - symbolising leaves on a tree - for an image of a trolly with an arrow pointing into it.<br /><br />Amused locals, who spotted the newly opened premises, felt it resembled similar past attempts by store owners to adapt supermarket branding to their advantage.<br /><br />In 2020, Mandeep Singh Chatha, 34, sparked a backlash after denying his store ‘Singh'sbury Local’, in Birmingham, was a copycat of a Sainsbury’s.<br /><br />He's also used a typeface that was akin to the shopping giant’s famous lettering but insisted that the title came from merging his last name and the location of the store.<br /><br />And in 2014, another store owner Gulfar Ahmed also claimed his shop ‘Tecco Express’, in Salford, Greater Manchester, was "completely different" to Tesco.<br /><br />Social media users, who recently noticed the shop in Manchester, poked fun at the similarities between it and Morrisons, which has 1,136 stores in the UK.<br /><br />But they also worried about how long the owner would be able to keep his doors open before a possible legal challenge arrived from the shopping giant.<br /><br />One wrote: “Expect a cease and desist letter before the end of next week."<br /><br />Another said: “Singhsburys has some competition.”<br /><br />A further user joked: “Nothing will beat Tecco Express."<br /><br />While another added: “Won't last long, anyone remember Harry Ramadan's chip shop?”<br /><br />Morrisons has been contacted for comment.
