TikTok Reaches , New Licensing Agreement , With Warner Music.<br />Reuters reports that Warner Music Group has <br />reached a new licensing agreement with TikTok <br />meant to boost the company's social media revenues.<br />Reuters reports that Warner Music Group has <br />reached a new licensing agreement with TikTok <br />meant to boost the company's social media revenues.<br />The deal is aimed at helping Warner Music's artists <br />to tap into new revenue and marketing opportunities <br />provided by TikTok's over 1 billion users.<br />The deal is aimed at helping Warner Music's artists <br />to tap into new revenue and marketing opportunities <br />provided by TikTok's over 1 billion users.<br />On July 19, the two companies announced <br />the new deal, while declining to share <br />the financial terms of the agreement. .<br />On July 19, the two companies announced <br />the new deal, while declining to share <br />the financial terms of the agreement. .<br />Reuters reports that social media has <br />propelled many new artists to stardom when <br />their music was featured on viral content. .<br />The new deal gives Warner Music's <br />artists access to TikTok's brand partners <br />and new opportunities for monetization.<br />The new deal gives Warner Music's <br />artists access to TikTok's brand partners <br />and new opportunities for monetization.<br />including features like merchandising, <br />ticketing and distribution of digital goods.<br />TikTok will also have access to <br />the collection of Warner Recorded <br />Music and Warner Chappell Music. .<br />Licenses for that content will be <br />available for TikTok, TikTok Music, CapCut <br />and TikTok's Commercial Music Library.<br />We are happy and excited for our <br />next chapter together with TikTok. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'.<br />Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'.<br />Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'
