A slick marketing and promotional campaign from toymaker Mattel and movie studio Warner Bros has helped the hotly-anticipated "Barbie" movie open to a record-breaking weekend at the box office with $162 million in ticket sales - and analysts say could be taught to future marketing students. <br /><br />WATCH MORE: https://thestartv.com/c/news<br />SUBSCRIBE: https://cutt.ly/TheStar<br />LIKE: https://fb.com/TheStarOnline
