Threads , Loses Users After , Record-Breaking Release.<br />On July 27, Mark Zuckerberg revealed <br />to staff that Threads, Meta’s Twitter <br />competitor, has lost over half of its users. .<br />On July 27, Mark Zuckerberg revealed <br />to staff that Threads, Meta’s Twitter <br />competitor, has lost over half of its users. .<br />Insider reports that Meta’s text-based app <br />initially broke ChatGPT’s record for reaching <br />100 million users, hitting the milestone in just five days. .<br />Despite the promising start, the tech giant <br />appears to be struggling to retain users. .<br />Obviously, if you have more than <br />100 million people sign up, ideally it <br />would be awesome if all of them <br />or even half of them stuck around, Mark Zuckerberg, Meta CEO, via Reuters.<br />We're not there yet, Mark Zuckerberg, Meta CEO, via Reuters.<br />According to Meta’s chief product officer, <br />the tech giant is working on “retention-driving <br />hooks” intended to keep users on the app. .<br />Reuters reports that the new “hooks”<br />include "making sure people who are on the <br />Instagram app can see important Threads.”.<br />The connection with Instagram, Meta’s photo-sharing <br />app, has reportedly been seen as a critical step <br />in encouraging users to stay on the platform.<br />According to Adam Mosseri, Instagram’s chief, Threads <br />is working on “obvious missing features” like trending <br />topics, hashtags, translations and the ability to view likes.<br />According to Adam Mosseri, Instagram’s chief, Threads <br />is working on “obvious missing features” like trending <br />topics, hashtags, translations and the ability to view likes.<br />Insider points out that Threads is <br />looking to capitalize on discontent with<br />Twitter amid the platform’s rebranding as X. .<br />Insider points out that Threads is <br />looking to capitalize on discontent with<br />Twitter amid the platform’s rebranding as X. .<br />Threads launched just days after <br />Twitter imposed "temporary limits on <br />viewing tweets," Insider reports
