Overstock.com , Relaunches , Bed Bath & Beyond.<br />On August 1, Bed Bath & Beyond <br />relaunched under a new owner after <br />declaring bankruptcy earlier in 2023.<br />NBC reports that the iconic home <br />goods retailer's website was relaunched <br />by the new owner, Overstock.com.<br />According to Overstock CEO Jonathan Johnson, <br />the goal is to capitalize on Overstock's business model <br />combined with Bed Bath & Beyond's known brand name.<br />According to Overstock CEO Jonathan Johnson, <br />the goal is to capitalize on Overstock's business model <br />combined with Bed Bath & Beyond's known brand name.<br />Johnson said that customers visiting the relaunched <br />site will receive up to $50 of loyalty reward points <br />reinstated from former membership accounts.<br />A number of other perks will also be helping to promote <br />the new site, including 20% off, along with existing <br />rewards for members of Overstock's loyalty program.<br />Customers who download the new <br />Bed Bath & Beyond mobile app will also <br />receive 25% off initial purchases.<br />NBC reports that Johnson said that Overstock would <br />be adopting the Bed Bath & Beyond name because , "we really liked their name, <br />and it was an iconic brand people loved.” .<br />People view Overstock as liquidation, <br />which is what we were 25 years ago when <br />we started, but that’s not what we’ve <br />been for the past two decades, Jonathan Johnson, Overstock CEO, via NBC.<br />In June, Overstock announced a $21.5 million <br />cash deal to acquire Bed Bath & Beyond's <br />intellectual property and digital assets.<br />In June, Overstock announced a $21.5 million <br />cash deal to acquire Bed Bath & Beyond's <br />intellectual property and digital assets.<br />In April, Bed Bath & Beyond filed for <br />Chapter 11 protection after repeatedly <br />failing to reboot its long-running business. .<br />In April, Bed Bath & Beyond filed for <br />Chapter 11 protection after repeatedly <br />failing to reboot its long-running business.
