Bud Light Sales Tanked , Following Boycott , Over Campaign With <br />Trans Influencer .<br />Bud Light Sales Tanked , Following Boycott , Over Campaign With <br />Trans Influencer .<br />Anheuser-Busch Inbev revealed the <br />drop in revenue on Aug. 3.<br />According to a company report, .<br />... revenue from April to June this year fell by 10.5 percent when compared to the same time in 2022.<br />According to the brewer, revenue fell “primarily due to the volume decline of Bud Light.”.<br />The time frame corresponds with the conservative backlash against the brand over an ad campaign with trans influencer Dylan Mulvaney.<br />Mulvaney posted a commemorative Bud Light can on their social media platforms.<br />While prominent conservatives called for a boycott following the branding event.<br />... Anheuser-Busch was also criticized by Mulvaney supporters who felt the company did not properly support the trans influencer.<br />Anheuser-Busch Inbev is the largest brewer in the world.<br />For the first time in two decades, .<br />... Bud Light fell from the best-selling beer in the U.S. to the second-best in June .<br />Modelo Especial was the top-selling beer in the U.S. during that period.<br />Modelo is owned by ABInBev, which is based in Belgium
