Bud Light is regaining popularity among American consumers, as per a Deutsche Bank survey.<br /><br />What Happened: According to a report by Business Insider on Thursday, Deutsche Bank revealed that Anheuser-Busch InBev’s beer brand, Bud Light, has shown “substantive signs of progress” in August. This comes after the brand faced a conservative backlash due to its partnership with transgender influencer Dylan Mulvaney.<br /><br />The bank’s survey showed that the percentage of former Bud Light consumers who were very unlikely to buy the brand in the next 3-6 months has dropped from 18% to 3%. Additionally, the number of beer drinkers unwilling to buy the brand has decreased from 21% in July to 19%.<br /><br />The backlash began when Mulvaney promoted Bud Light in a video as part of a partnership, which led to criticism from figures like Kid Rock and Ron DeSantis. Following this, Bud Light lost its top spot as the best-selling beer in the US to Modelo.
