How to Increase Sales and Interest , by Boosting Your Company's Online Presence.<br />'Newsweek' recently spoke with experts <br />to offer readers tips for boosting <br />their company's online presence.<br />A website allows your company to connect<br />with consumers, providing information <br />and pricing on your goods and services. .<br />Several online website-building tools <br />can walk you through the steps needed <br />to get your website up and running.<br />Search engine optimization, SEO, <br />can help your website rank <br />higher in online searches.<br />Keyword optimization sites and a number <br />of free online platforms can give you a list <br />of keywords that are relevant to your industry. .<br />A content schedule dictates how often you <br />post new content and can help keep your site <br />feeling fresh and offer visitors engaging content.<br />Try using guest posting. Allowing writers <br />outside of your in-house team to add content <br />can help by contributing unique voices and insights. .<br />Good guest posters can include experts in <br />your industry or positive customer feedback. .<br />Finally, online email campaigns offer <br />a less-expensive alternative to <br />traditional print advertisements. .<br />An effective email campaign can be used <br />to promote sales, new products or services
