More NFL games will be streamed exclusively on services like ESPN+, Amazon Prime Video, Peacock, and YouTube TV than ever before this season. NBCUniversal's Peacock, ESPN+, Amazon Prime Video, and YouTube TV have all secured exclusive streaming rights for various NFL games, including regular season matchups, international games, and playoff matches. Notably, Amazon will stream the first-ever Black Friday NFL game, while NFL Sunday Ticket will move from DirecTV to exclusive streaming on YouTube TV. Streaming exclusive games aims to sign up more subscribers and lock them into services long-term. One exclusive game on Peacock last season drove new Prime subscribers.
