Google to Require Politicians , to Disclose AI Use in Election Ads.<br />Beginning in November, all political advertisements on Google that use artificial intelligence and synthetic content must inform the viewer that such tools have been utilized. .<br />The new rule also applies to <br />YouTube ads, Politico reports. .<br />Verified advertisers must prominently reveal whether <br />their ads consist of "synthetic content that inauthentically <br />depicts real or realistic-looking people or events.".<br />Verified advertisers must prominently reveal whether <br />their ads consist of "synthetic content that inauthentically <br />depicts real or realistic-looking people or events.".<br />Political ads that don't comply will be <br />blocked from running and removed.<br />The AI disclosure requirement is the first of its kind for a tech company, Politico reports. .<br />However, if AI was only using for editing, such as resizing or cropping, disclosure is not required.<br />Politicians have already been using AI to their advantage approaching the 2024 election cycle.<br />For example, over the summer, a PAC supporting <br />Ron DeSantis' White House bid generated an AI version of Donald Trump's voice and posted the video to YouTube. .<br />For example, over the summer, a PAC supporting <br />Ron DeSantis' White House bid generated an AI version of Donald Trump's voice and posted the video to YouTube. .<br />The Federal Election Commission does not yet have rules in place regarding AI use in political ads. .<br />However, in August the commission agreed to seek public comments "on amending regulation to include deliberately deceptive Artificial Intelligence in campaign ads."
