Peloton Interactive Inc (NASDAQ:PTON) shares are popping after the close on Wednesday after the connected fitness company announced a five-year deal with Lululemon Athletica Inc (NASDAQ:LULU).<br /><br />What Happened: Pelton and Lululemon announced a five-year strategic global partnership, making Pelton the athletic apparel company's exclusive digital fitness content provider. Lululemon will become the primary athletic apparel partner for Peloton.<br /><br />Under the partnership, the two companies will engage customers across the globe through technical athletic apparel, real-life experiences, special programming, and original content.
