X Social Media , Is Suing X, Formerly Twitter.<br />Elon Musk rebranded Twitter to be <br />called X at the end of July 2023.<br />Now, a company called X Social Media LLC <br />is filing suit, The Verge reports.<br />According to the lawsuit filed on <br />Oct. 2, X Corp. has violated Florida <br />common law due to "unfair competition and <br />trademark and service mark infringement.".<br />X Social Media, which has continuously used its registered trademark since 2016.<br />claims to have “already suffered loss in revenue that correlates with X Corp.’s <br />rebrand and use of the mark ‘X.’”.<br />However, law professor Alexandra Roberts says, <br />“In a crowded field with lots of ‘X’ trademarks, <br />it will be difficult to enforce against others.” .<br />The argument that will enable Twitter/Musk to get protection for the mark will be the same argument that impedes aggressive enforcement, Alexandra Roberts, a professor of law and media <br />at Northeastern University, via The Verge.<br />There are thousands of single-letter trademark registrations; many, but not all, of them are more elaborately stylized than the one that now appears on the site formerly known as Twitter. , Alexandra Roberts, a professor of law and media <br />at Northeastern University, via The Verge.<br />Given the large user base on Twitter and <br />the number of people following and reporting on this rebrand, I expect it wouldn’t take very long to establish that the new ‘X’ functions <br />as a trademark and consumers associate <br />it with Twitter’s services or brand, Alexandra Roberts, a professor of law and media <br />at Northeastern University, via The Verge
