Before he became a media mogul, Bill Simmons was a Celtics fan. While Simmons was getting super famous, the Celtics weren't very good. The man overseeing that not-very-goodnesss was coach Doc Rivers. So Bill's problems became Doc's problems, and vice versa. <br /><br />This is what happens when one of the biggest stars in sports media cares deeply and publicly about a particular team, and the guy running team isn't just going to take it all in stride. It got awkward, and it got beefy.
