Rufescent /ro͞oˈfes(ə)nt/, meaning tinged with red or rufous, and or, becoming reddish brown in color, metaphorically symbolizes the striking union of red lips and brown skin. <br /><br />Our radical approach to redefining red lips is simple. The beauty already exists, we merely provide the icing. The proof is in the pout.<br /><br />We believe red lipstick should be healthy, beautifully blended, and both inclusive and accessible to individuals of color + humankind.