In our brand new podcast series " CXO's Take on Global Business Scenarios, " Anirudha Patankar spoke about the nuisances around Customer Centricity. <br /><br />According to Anirudha, it stems from the definition of customer. Companies must understand who their customers really are and work on their products and services based on the end consumer. <br /><br />Episode 1: Customer Centricity.<br />Moderator: Kartik Nagarajan
