Google Will End Third-Party Tracking , for Chrome Users in 2024.<br />The tech giant will begin testing a new <br />Tracking Protection feature in Chrome on Jan. 4.<br />The feature is expected to "restrict website access to third-party cookies by default," The Verge reports. .<br />1% of global users will have access to the feature <br />at first, and then Tracking Protection is expected <br />to roll out for everyone later in 2024.<br />If you are of the randomly-selected 1% to test the feature, you will be notified when opening Chrome.<br />If issues occur while the feature is enabled, <br />a prompt will ask if you want to temporarily <br />re-enable cookies for the website.<br />Google would like to reach a point where it can provide anonymous browsing data to advertisers, .<br />which could then use Google's APIs for their ad businesses while better protecting user privacy.<br />In July, the "Topics API" debuted for developers. Chrome users were able to try it in September. .<br />However, privacy advocates and tech competitors aren't <br />entirely convinced that Google's cookie-replacing <br />tech will be sufficient, The Verge reports.<br />However, privacy advocates and tech competitors aren't <br />entirely convinced that Google's cookie-replacing <br />tech will be sufficient, The Verge reports.<br />Meanwhile, the Competition and Markets Authority <br />in Britain has Google's Tracking Protection on its radar <br />to ensure that the company doesn't give itself <br />an unfair advantage and sell its own ads
