Roman Reigns defeated his cousin, Jey Uso, in the first-ever Hell in a Cell "I Quit" match at the WWE Hell in a Cell pay-per-view on Sunday to retain the Universal Championship.<br />The referee attempted to stop the match, and backstage officials ran down to the ring after Reigns delivered a Drive-By, having wedged Jey's head between the ring post and steel steps. An unconscious Jey was unable to vocally quit or signal he wanted to continue.<br />Undeterred, Reigns was preparing to slam the steps on his cousin before Jimmy Uso intervened.
