Disney and Marvel Studios are no strangers to box office letdowns, starting with "Ant-Man 3" failing to perform and the latest being "The Marvels." Bob Iger, Disney's CEO, places the blame squarely on prioritizing "quantity" over "quality" in the post-"Avengers: End Game" era. What's intriguing is that this emphasis on churning out more content originated from Bob himself.<br /><br />While the House of Mouse Head Hancho seems to have had an epiphany about the merits of "less is more," his initial stance was quite the opposite. With a 15-year tenure as Disney's CEO until 2020, later extending as executive chairman until 2021, Iger expressed to CNBC in an interview that Disney+ needed "more volume." However, a recent transcript from Disney's Q4 2023 earnings call (via The Motley Fool) reveals a notable shift in Iger's perspective since resuming the CEO role.
