Fossil to Stop , Making Smartwatches.<br />Fossil Group has decided to redirect its resources to goods outside of the "smart" category, The Verge reports. .<br />Jeff Boyer, executive vice president and COO of Fossil, shared the news on Jan. 26.<br />As the smartwatch landscape has <br />evolved significantly over the past few <br />years, we have made the strategic decision <br />to exit the smartwatch business, Jeff Boyer, executive vice president and COO of Fossil, to The Verge.<br />Fossil Group is redirecting resources to <br />support our core strength and the core <br />segments of our business that continue to <br />provide strong growth opportunities for us: , Jeff Boyer, executive vice president and COO of Fossil, to The Verge.<br />... designing and distributing <br />exciting traditional watches, jewelry, <br />and leather goods under our own as <br />well as licensed brand names, Jeff Boyer, executive vice president and COO of Fossil, to The Verge.<br />The Gen 6 smartwatch will be Fossil's last. .<br />It first launched in 2021. .<br />Current Wear OS watches will remain updated "for the next few years," according to Boyer.<br />The company's exit from smartwatches doesn't come as a complete surprise.<br />Reddit users previously shared "insider" <br />knowledge about the change, and Fossil's <br />expected 2023 Gen 7 announcement never came.<br />Fossil's absence from the market will leave a big gap <br />as it's been a significant maker of Wear OS smartwatches throughout the years, The Verge reports.
