Amazon Prime , Video Ads Are Here.<br />As of Jan. 29, Amazon Prime subscribers are being forced to pay another $3 per month if they'd like to watch content without ads, Gizmodo reports.<br />The new monthly fee is in addition to the <br />$139 a year Prime subscribers already pay. .<br />The new monthly fee is in addition to the <br />$139 a year Prime subscribers already pay. .<br />According to Gizmodo, ads on Prime Video signify "the end of an era in streaming.".<br />The implementation of the new structure means that the five biggest U.S. streaming services each have ads now.<br />The last few years have seen Netflix, Disney+, Paramount+ and Max introduce ads as well. .<br />Gizmodo reports that streamers can really only <br />keep growing by raising subscription prices and introducing ads, so that's what they're doing. .<br />Apple TV+ is one of the last major services that doesn't have ads, Gizmodo reports.<br />As streaming becomes more costly <br />and filled with advertisements, studios <br />are investing less in additional content. .<br />In 2023, Netflix produced 130 fewer shows compared to 2022, according to 'Bloomberg.'.<br />Industry analysts report that competitors <br />are taking a similar approach
