Taylor Swift Has Generated , $330 Million for the NFL.<br />According to Apex Marketing Group data, Swift has <br />produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce.<br />According to Apex Marketing Group data, Swift has <br />produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce.<br />The data was calculated based on the <br />"reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. .<br />According to Apex President Eric Smallwood, <br />digital content, online news and <br />social media created the most value. .<br />For instance, when Swift and Kelce <br />were photographed on a date in October, $166 million was generated.<br />The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. .<br />The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. .<br />Female viewership increased 9% since last season.<br />Additionally, her presence has garnered <br />the most regular-season views from <br />18 to 34-year-olds since 2019.<br />Additionally, her presence has garnered <br />the most regular-season views from <br />18 to 34-year-olds since 2019.<br />After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%.<br />After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%.<br />His jersey is now within the <br />top five most purchased. .<br />NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year.<br />NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year.<br />Listen, they’re happy. They seem <br />to be enjoying their relationship. <br />That’s great in and of itself. , NFL Commissioner Roger Goodell, via statement.<br />But it has connected more fans of Taylor’s and <br />more fans of the NFL in some ways. To see that <br />they have a connection, now they have a <br />connection to our game and to Taylor, NFL Commissioner Roger Goodell, via statement
