Google Joins Coalition , Aimed at Combating , AI-Generated Deepfakes.<br />On February 8, Google joined forces with a coalition <br />of tech and media leaders to advance the ability to <br />identify artificial intelligence-created or altered media. .<br />On February 8, Google joined forces with a coalition <br />of tech and media leaders to advance the ability to <br />identify artificial intelligence-created or altered media. .<br />NBC reports that Google will use an Adobe <br />project called Content Credentials, which allows <br />users to verify images, videos, audio and documents. .<br />The group, the Coalition for Content <br />Provenance and Authenticity, or C2PA, <br />also includes Intel and Microsoft.<br />The group, the Coalition for Content <br />Provenance and Authenticity, or C2PA, <br />also includes Intel and Microsoft.<br />The group says the measure will allow institutions <br />like news outlets and social media platforms to <br />offer users verification that content is authentic. .<br />The coalition was formed amid rapidly<br />evolving AI technology capable of <br />generating convincingly realistic media. .<br />The way we think we’re trying to <br />solve the problem is first, we want <br />to have you have the ability to <br />prove as a creator what’s true, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.<br />And then we want to teach people <br />that if somebody is trying to tell <br />you something that is true, they <br />will have gone through this process <br />and you’ll see the ‘CR,’ almost like <br />a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.<br />And then we want to teach people <br />that if somebody is trying to tell <br />you something that is true, they <br />will have gone through this process <br />and you’ll see the ‘CR,’ almost like <br />a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.<br />NBC reports that Google has released <br />an entire suite of generative AI products, <br />including a number of editing and creation tools <br />along with the company's chatbot, Bard.<br />NBC reports that Google has released <br />an entire suite of generative AI products, <br />including a number of editing and creation tools <br />along with the company's chatbot, Bard.<br />At Google, a critical part of our <br />responsible approach to AI involves <br />working with others in the industry <br />to help increase transparency <br />around digital content, Laurie Richardson, vice president <br />of trust and safety at Google, via NBC.<br />This is why we are excited to join the committee and incorporate the latest version of the C2PA standard, Laurie Richardson, vice president <br />of trust and safety at Google, via NBC.<br />It builds on our work in this space — <br />including Google DeepMind’s SynthID, <br />Search’s About this Image and YouTube’s <br />labels denoting content that is altered <br />or synthetic — to provide important <br />context to people, helping them <br />make more informed decisions, Laurie Richardson, vice president <br />of trust and safety at Google, via NBC
