Coke Overcomes , Declining Demand to, Post Strong Q4 Sales.<br />ABC reports that Coca-Cola posted higher-<br />than-expected revenue in Q4, as lower <br />demand in the United States was offset by <br />growth in Mexico, Germany and other markets.<br />ABC reports that Coca-Cola posted higher-<br />than-expected revenue in Q4, as lower <br />demand in the United States was offset by <br />growth in Mexico, Germany and other markets.<br />On February 13, the Atlanta-based beverage <br />giant said that revenue increased 7% to reach <br />$10.8 billion between October and December.<br />On February 13, the Atlanta-based beverage <br />giant said that revenue increased 7% to reach <br />$10.8 billion between October and December.<br />According to analysts polled by FactSet, <br />the final numbers exceeded <br />Wall Street's prediction of $10.7 billion. .<br />Coca-Cola projected 6% to 7% <br />of full-year organic revenue growth in <br />2024, down from 12% growth in 2023. .<br />ABC reports that the company's gains were driven by <br />sparkling soft drinks, juices and Coca-Cola Zero Sugar, <br />while demand for sports drinks, coffee and tea fell. .<br />According to Coca-Cola, <br />prices increased by 8% in Q4.<br />The Q4 price increase, combined with double <br />digit increases in 2023, have driven some <br />consumers to switch to cheaper store brands.<br />Meanwhile, the company saw <br />unit case volumes grow <br />in other global markets. .<br />Net income dropped 3% <br />to reach $1.9 billion, <br />or about 46 cents per share. .<br />After posting the Q4 results, <br />shares in Coke rose nearly <br />1% in premarket trading.
