The total internet economy for Southeast Asia is forecast to grow from USE$194 billion to over USD$330 billion by 2025. <br /><br />Malaysia comes in at 4th largest of the region’s markets with an internet economy worth around USD$23 billion in 2023. <br /><br />Latest data shows that 57% of SEA consumers use e-commerce marketplaces for new product discovery, 50% use social media channels and 40% use Google search. <br /><br />This Niaga Spotlight discussion with Yienyee Soh, Chief Relationship Officer, EasyStore, focuses on the importance of digital strategy for capturing international online sales & market share. <br />
