Rivian is best known for its EV trucks and SUV's that come with a higher price tag in the $80,000 range. But with sales of costlier electric cars cooling, Rivian's CEO RJ Scaringe is attempting to woo consumers with a new smaller SUV with an approximately $45,000 price tag. <br /><br />Senior Editor Alan Ohnsman, who covers future mobility at Forbes, recently sat down with Scaringe to hear more about this new model and why the brand is offering a more affordable unit in 2024. <br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
