Google Announces Update , Aimed at Reducing SEO , Spam Search Results.<br />Engadget reports that Google plans to <br />tweak its search algorithm in an attempt <br />to weed out automated spam results.<br />According to the company, the changes will , "keep the lowest-quality <br />content out of search.".<br />Google noted that the engine will improve <br />how it can locate and eliminate AI-generated <br />content that has become harder to spot.<br />The company said that the new update will apply <br />what was learned in a 2022 algorithmic tune-up <br />aimed at reducing "unhelpful, unoriginal content.".<br />Google hopes the changes will drive more traffic toward , "helpful and high-quality sites.".<br />This update involves refining <br />some of our core ranking systems <br />to help us better understand if <br />webpages are unhelpful, have <br />a poor user experience or feel <br />like they were created for <br />search engines instead of people. , Elizabeth Tucker, Google product <br />management director, via Engadget.<br />This could include sites <br />created primarily to match <br />very specific search queries, Elizabeth Tucker, Google product <br />management director, via Engadget.<br />Engadget reports that Google appears to be targeting <br />AI-generated SEO spam, which includes the growing <br />problem of sites using AI to generate worthless content.<br />Today, scaled content creation <br />methods are more sophisticated, <br />and whether content is created <br />purely through automation <br />isn’t always as clear, Elizabeth Tucker, Google product <br />management director, via Engadget.<br />Google says the changes, <br />which go into effect on May 5, .<br />"will allow us to take action on more types of <br />content with little to no value created at scale, <br />like pages that pretend to have answers to popular <br />searches but fail to deliver helpful content."
