In this video, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discuss the importance of ad relevance, expected click-through rate (CTR), and landing page experience. Also touch on the impact of AI smart bidding and the role of branded keywords. By the end of the video, you'll have a clear understanding of how to improve your Quality Score and optimize your Google Ads campaigns.<br />00:00 Introduction to Quality Score<br />00:59 Importance of Ad Relevance<br />01:41 Understanding Expected CTR<br />02:40 The Role of Landing Page Experience<br />03:25 Common Questions about Quality Score<br />04:31 The Impact of Ad Rank<br />06:55 Tips for Improving Quality Score<br />
