If you run a local business, then these 2 Effective Lead Generation Strategies For Google Ads are what you should incorporate in your Ads Campaign. We use these for our clients and want you to know about them. <br /><br />So what are the strategies?<br /><br />1. Choosing the Right Bidding Strategy: At the beginning of your campaign, focus on Clicks instead of conversions. This is because Google needs data to optimise for conversions to work properly.<br /><br />If you focus on Conversion from the beginning, your ads might show up for irrelevant searches which gives you low-quality leads and burns your budget.<br /><br />2. Set Competitive CPC Bids: Use the Google Keyword Planner to identify the top-of-page bid estimates for your Target keywords then set your maximum cost per click slightly higher than the top-of-page bid to ensure your ads appear above your competition. <br /><br />Use these 2 strategies to get more local leads for your business. <br /><br /> Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166<br /><br />Stay Connected To Us:<br /><br /> Instagram: https://www.instagram.com/onebasemedia/ <br /> Twitter: https://twitter.com/onebasemedia <br /> Facebook: https://www.facebook.com/onebasemedia/<br /> Linkedin: https://www.linkedin.com/company/one-base-media-ltd<br /> Website: https://onebasemedia.co.uk/ <br /><br />#shorts #leadgeneration #googleadstips