We will share with you something that most experts don't and this is a Google Negative Keywords Strategy. This Reduces Your Ads Spend if you apply it correctly. So let's dive into it.<br /><br />Basically, there are two types of keywords you want to exclude from your Ads Campaign and they are <br /><br />1. Your Local Competitors<br />2. Services you don't offer <br /><br />But how do you exclude these two keywords perfectly and get the best out of your Google Ads Campaign? Here is where this Negative Keyword Strategy comes in.<br /><br />Head on to Google Keyword Planner and put in your Core Service then go to the Refine Keyword Section. In the "Brand of Non-Brand" Section, you can see the list of your competitors. add all of them to your Negative Keyword List.<br /><br />Also, in the Service Section, you will find the keywords of services that don't apply to your business and then add them to your negative keyword lists.<br /><br />By applying this strategy, your Ads will stop showing for irrelevant searches and will save you lots of pounds in Ad Spend.<br /><br /> Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166<br /><br />Stay Connected To Us:<br /><br /> Instagram: https://www.instagram.com/onebasemedia/ <br /> Twitter: https://twitter.com/onebasemedia <br /> Facebook: https://www.facebook.com/onebasemedia/<br /> Linkedin: https://www.linkedin.com/company/one-base-media-ltd<br /> Website: https://onebasemedia.co.uk/ <br /><br />For Business Inquiries: enquiries@onebasemedia.co.uk <br /><br />#shorts #negativekeyword #googleadstips #localbusiness #adsspend