Spotify Says Upcoming Price Increases , Are Needed to Bring Users , 'The Best Experience'.<br />NBC reports that Spotify will <br />soon be bumping up the price of <br />subscription plans in the United States. .<br />According to a statement on the company's website, <br />increases are necessary for the audio streaming service to, "invest in and innovate on our product features <br />and bring users the best experience.".<br />The changes include <br />the Premium plan increasing <br />from $10.99 to $11.99.<br />The duo plan, which is meant for <br />two users in the same household, <br />will increase from $14.99 to $16.99.<br />The family plan, meant for up to six <br />users who share a household, will <br />increase from $16.99 to $19.99.<br />The price of the service's limited-service <br />ad-supported tier and the $5.99 plan <br />for students will remain the same.<br />NBC reports that this is only <br />the second time that Spotify <br />has increased its prices in the U.S.<br />CEO Daniel Ek recently pointed out that the company has been <br />consistently profitable, despite narrowly missing the <br />most recent monthly active user growth targets.<br />CEO Daniel Ek recently pointed out that the company has been <br />consistently profitable, despite narrowly missing the <br />most recent monthly active user growth targets.<br />In April, Bloomberg News first reported that Spotify might be <br />increasing prices to cover the cost of audiobooks, which includes <br />royalty payments that comprise a majority of its budget.<br />In April, Bloomberg News first reported that Spotify might be <br />increasing prices to cover the cost of audiobooks, which includes <br />royalty payments that comprise a majority of its budget.<br />Spotify's price increases come as some other companies <br />in the U.S. have been announcing price cuts amid <br />signs consumer spending may be waning
