Dr Pepper Becomes , Second-Biggest Soda Brand in America.<br />Coke is still the number one soda <br />in the U.S., but Pepsi has been knocked <br />from its number two spot, CNN reports. .<br />Coke is still the number one soda <br />in the U.S., but Pepsi has been knocked <br />from its number two spot, CNN reports. .<br />Beverage Digest's market share data indicates that Dr Pepper overtook Pepsi in 2023.<br />Dr Pepper has been gaining, <br />[Pepsi] has been declining, and <br />they’re meeting in the middle, Duane Stanford, editor of Beverage Digest, via CNN.<br />Dr Pepper was founded before Coca-Cola and Pepsi in 1885 in Waco, Texas, CNN reports. .<br />While it's maintained a devoted <br />following in the South, it's steadily <br />gained national traction over the years.<br />Soda fans enjoy it as a spicy alternative <br />to "regular" cola flavors.<br />The company has also been <br />experimenting with more flavors such as Strawberries & Cream and Creamy Coconut.<br />While Creamy Coconut <br />was a limited-time flavor, .<br />Strawberries & Cream was <br />"a standout success," according to <br />Timothy Cofer, CEO of Keurig Dr Pepper.<br />Meanwhile, Coca-Cola released a "Spiced" flavor in February to stay competitive. .<br />Consumers are looking for more bold flavors and more complex flavor profiles. That’s a trend we started to see in food, but also in beverage and we though that was a unique space for us to play in, Lynne Cha, Coke’s vice president of <br />marketing for North America, via CNN
