Lithuanian online second-hand retailer Vinted currently serves 80 million members in 21 languages, processing about three million words in 2023. But, much like Vinted’s wares, the company needed a new owner to breathe fresh life into its localization strategy.<br /><br />The person for the job was Martina Pancot, who joined Vinted as Localization Director in late 2021.<br /><br />The company expanded to cover 22 markets — up from 14 — in just two and a half years, but Pancot is modest about the program’s successes thus far.
